magazine readers

Magazine digital readers

From the NYT:

Sara Öhrvall runs the research and development at Bonnier Corporation in Sweden, a company that publishes a number of magazines in the United States, including Saveur and Ski Magazine. She sent along a video of a virtual prototype of a re-imagined magazine. It’s all theoretical: A device capable of displaying the magazine as conceived does not exist, so the demonstration is achieved with some dark-room magic.

The so-called Jesus Tablet, the One We Have All Been Waiting for from Apple, will reportedly be out some time early next year. Will it be the game-changer the iPhone was? Hard to say, but you can bet it will go nowhere unless publishers have some content ready that will jump up big and pretty when it is launched. The Bonnier approach shows real promise. Simple, easy interface with a minimum of buttons. Of particular interest, at least to nerds like Decoder, is the ability to “rub” content, which then “heats up” and offers options for deeper investigation. Let us know if you think they are on to something.


There's a video...