Books will be cheaper on the iPad?
01/31/10 10:32 Filed in: ebooks
Video of an interview with
Steve Jobs at the announcement:
Mossberg asks Jobs why someone would pay $14.99 for an eBook from Apple when they could buy the same book from Amazon for $9.99. Jobs answer is very compelling:
"That won't happen," Jobs says. "The prices will be the same...Publishers are actually going to pull their books from Amazon because they're not happy."
Whoa! Did he just say Apple will be maintaining Amazon's $9.99 pricepoint? Nonetheless, selling books through Apple is still a better deal for publishers, who will get 70% of whatever Apple charges the consumer, whereas Amazon works on a wholesale model, paying publishers half or less than half of what they're charging.
Mossberg asks Jobs why someone would pay $14.99 for an eBook from Apple when they could buy the same book from Amazon for $9.99. Jobs answer is very compelling:
"That won't happen," Jobs says. "The prices will be the same...Publishers are actually going to pull their books from Amazon because they're not happy."
Whoa! Did he just say Apple will be maintaining Amazon's $9.99 pricepoint? Nonetheless, selling books through Apple is still a better deal for publishers, who will get 70% of whatever Apple charges the consumer, whereas Amazon works on a wholesale model, paying publishers half or less than half of what they're charging.